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Google Ads/Pay-Per-Click

Google Ads is a paid advertising platform that focuses on intent-based marketing utilizing potential search terms your prospects may use. When utilized correctly, Google Ads can increase leads and customers. Over the years, Google Ads has emerged as one of the most efficient, targeted and cost-effective forms of digital marketing. It is search engine advertising to generate clicks to your website, or a landing page, rather than “earning” those clicks organically.

While search engine optimization is a longer-term strategy, a well-optimized Google Ads campaign can work much faster for a business in the first few spots on a Google search. With Google Ads, you can focus on multiple keywords at a time, which will allow you to determine the best keyword phrases as time goes on. Your ads will appear at the top of the page in the keyword searches you specify, which will get you immediate visibility for your business.

Google Ads can also help increase brand awareness, potential customers may not be aware of your company until they type in a specific search.  In addition, one of the benefits of Google Ads can be reconnecting with your website visitors through a remarketing campaign. Typically people have to see aan ad or a message more than once before they take action, a well-executed remarketing strategy can increase traffic and conversion rates!

At Stone Marketing Strategy we provide Google Ads services that increase your visibility online and boost your website traffic and leads. Our focus is on developing campaigns that drive the leads you want, led by strategies that convert. We focus on A/B testing, ad optimization and improving your performance without significantly increasing your ad spend.

Looking for help developing your marketing strategy? Download our guide to Developing Your Marketing Strategy & our Marketing Strategy Worksheet today!

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