Many of us are aware that Google updates its algorithm on a fairly frequent basis. These updates can have a significant impact on search engine results and your website ranking within them. There have already been substantial changes made to the Google algorithm in 2020, and more may be on the horizon. Based on this, here are some essential search engine optimization (SEO) trends and techniques that you should know.
Technology is advancing and expanding at a rapid pace, and as a business owner, you should be aware of how they can impact your business and your customers. With the growing popularity of voice search, it is safe to say that it isn’t going anywhere in the future. More and more customers are using voice search to find what they are looking for and due to it’s prolific use Google is placing a higher emphasis on voice search optimization.
Video continues to be a popular content medium for businesses, especially as the data shows that consumers prefer video over long-form content and the trend seems to be continuing. While many businesses know the importance of video, it is hard to get started and once you do, how to keep this component as a part of your overall strategy. Additionally, how do you create video content and repurpose it in different ways throughout your content strategy? Finding various ways to expand and repurpose your videos is important when it comes to your SEO strategy.
While content creation continues to be important in driving traffic to your website, we can’t produce content simply for the sake of producing content. The content you produce, in the form of blogs, website copy, emails, videos or social media posts, needs to provide value to your audience. And, it needs to be written in an SEO-friendy format ensuring keywords you want to rank for are present, along with adding in That is to say to succeed in 2020, you have to write something valuable and relevant. Besides, you have to make sure content is written in a way it can reach the largest possible target audience. That means making sure important keywords are present adding Meta and title tags and relevant links.
What is BERT? BERT is a pre-trained unsupervised natural language processing model. It stands for Bidirectional Encoder Representation from Transformers. BERT helps computers and search engines understand language and context. So, what does that mean? While it’s important that we don’t over-hype BERT, it will have an impact on your search engine results. You may be wondering, “how can I optimize my website for BERT?” Unfortunately, you can’t optimize for BERT, but you can ensure that your website is comprised of well-written content that provides answers to what your customers are looking for.
A Search Engine Results Page (SERP) is unique for each different search query based upon the keywords and phrases used when a consumer is searching for their answer. A SERP is important because the higher a company’s website ranks, the more searchers will click on the website. Most companies shoot for top 3 or being on “the first page” as many consumers don’t click beyond the page with the initial results.
What is Rank Brain? Rank Brain is a machine learning process that utilizes AI (Artificial Intelligence) to enhance search results and interpret unique queries. Rank Brain helps Google process search results and provides more relevant search results for users. This helps keep users satisfied and produces results that searchers are looking for while placing less relevance on the actual search term itself.
It probably feels like you are seeing the term UX everywhere you look. UX stands for User Experience and it has a powerful and direct impact on your SEO rankings. Effective UX design helps your users to find what they are looking for. It also helps engage your audience, and this has a positive effect on the various user metrics that various search engines employ in their search rankings. Focusing on creating engaging user experience will have a “trickle-down” effect on your search ranking. It considers such factors as page speed, mobile responsiveness, menu/header layout, and universal resource locator structure.
E-A-T in SEO stands for Expertise, Authoritativeness, and Trustworthiness. As E-A-T is an important component of Google’s ranking factor, demonstrating good E-A-T both on and off your website can potentially help improve your Google rankings.
It can be said that the only constant in SEO is change. Search Engine Optimization is always changing, and there are a number of strategies that you can implement, from basic to more sophisticated ones. Putting together an SEO strategy for your website is an important component of your overall marketing plan.