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Search Engine Optimization

Search Engine Optimization, or SEO, focuses on growing your brand’s visibility in organic (non-paid) search engine results on Google, Yahoo, or Bing. SEO is a matter of making your website relevant for multiple competitive keywords to bring new visitors to your website that are actively looking for your services.

While SEO sounds technical, and in many aspects, it is, at the end of the day SEO is about understanding what your potential customers are searching for online. The questions they are asking, the search terms they are using and the content they are looking for.

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When you can utilize what you know about your potential customers to understand their intent, half the battle is won. There is still the other half, which is to deliver the content your potential customers are searching for in a way that search engines are able to find it, understand it and trust it.

Organic search results are earned through effective SEO strategies, not paid advertising. While paid advertising has a purpose and a place, most of the online traffic any business sees is as a result of organic traffic. In fact, a recent study done by Moz showed that out of all US searches, only ~2.8% of people click on paid advertisements. Additionally, SEO has ~20X more traffic opportunities than PPC on both mobile and desktop.

SEO is a long-term strategy – but it’s one that pays dividends over time, especially if you know how to maximize your content to increase your rank with search engines.

When you work with Stone Marketing Strategy, we’ll develop a comprehensive SEO plan for you that includes strategies such as optimization of your website content, enhancing the user experience, local listings, links to other sites, and more.

Looking for help with your marketing strategy? Download our "5 Steps to Marketing Your Business" Guide Today!


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