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Web design boulder

Web Design Boulder and Development

Having a digital presence is more important today than ever before. The digital world is dynamic and ever-changing, as attention spans decrease your company needs something to grab – and hold – your customer’s interest. A well-designed website can do just that – acting as a first impression and the starting point on the customer journey.

A website is another tool in your marketing toolkit; it helps establish your credibility as a business. It acts as an anchor for your online presence, enabling you to link review platforms, social media pages, and lead generation tools.

Modular website design

Modular website design revolutionized websites, and it has made it possible to reuse the component and module to design a new web page. Modular Web Design Boulder is taking “pieces” of design and fitting them into blocks visually. Many companies create websites from templates, full-page layouts that provide the structure for individual webpage types — home, products, service pages, etc. A modular website is more like a Lego design, where each component has to interlock well to create a page.

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Responsive design

A responsive website is a necessity in today’s digital world. Your clients and potential clients are accessing your website on various devices, from mobile phones to tablets to desktops. Your website needs to have a responsive design so that it renders correctly across all devices.

ChatBots & Customer Support

Users demand interaction to get answers to the questions and concerns that they have. Website equipped with live chat support and chatbots can connect with the user instantly, proving a high level of customer support.

A website with chat support can be more user-friendly, as well as economically sound. Hiring a person for live chat support can be expensive, however for those companies who use a chatbot, the costs are not as high, and the efficiency tends to be greater – at least for the initial question and answer sessions.  48% of users use an online bot for connecting with the company. Make your website more user-centric by adding chatbot.

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Load time matters

Website load time may not be something that crosses your mind daily, but it IS something that can have a significant impact on your bottom line. The ideal website load time for mobile sites is 1-2 seconds. 53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load.  Also, a 2-second delay in load time resulted in abandonment rates of up to 87%.

 

A good business website will load almost instantly, and load times can significantly impact your website’s conversion rate.

Voice search optimization

Instead of typing a search query into Google, many users opt to speak their questions – communicating directly via voice search. The growing popularity of Siri, Cortana, Alexa, Echo, and Google Assistant is just a reflection of how users prefer to speak into their devices, instead of typing. Ease of use has become essential, and businesses today need to ensure they are ready for the searches of tomorrow.

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Looking for help developing your marketing strategy? Download our guide to Developing Your Marketing Strategy & our Marketing Strategy Worksheet today!


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